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[winner], n. One that wins, especially a victor in sports or a notably successful person.
“What we need to do is learn to work in the system, by which I mean that everybody, every team, every platform, every division, every component is there not for individual competitive profit or recognition, but for contribution to the system as a whole on a win-win basis.”
—W. Edwards Deming (1900-1993)

In a true win-win situation, each party contributes something that is an expression of what is best about them. Winners, then, are those that are best at getting the best out of others.

The articles listed here will show you winning applications of our world class personality tools, practical ways in which you can put personality type to work by allowing yourself and others to be at their best.