Apter Motivational Style Profile® (AMSP®)
The Apter Motivational Style Profile® (AMSP®) is one of the
most significant psychological instruments to have emerged in the
last forty years. This instrument provides insight into the relative
importance of different motivations in an individual’s life
and indicates where the individual might need to change to become
both more effective individually and as part of a team.
The AMSP is based on Reversal Theory, which emphasizes changeability
and inconsistency of behavior. It comes out of the research of Professor
Michael J. Apter, Ph.D., one of the world's leading psychologists
based at Georgetown University.
Flying in the face of conventional trait theories that attempt to
identify who you are by measuring the amount and consistency of your
behavior, Reversal Theory focuses on your inconsistency and what spurs
reversals from one psychological state to another. For the last thirty
years clinicians and researchers from around the world have been testing,
exploring and writing about Reversal Theory, including over 14 books
and 300 research papers.
Reversal Theory holds that there are eight psychological states in
each of us, four of which are active at a given time. Each state is
driven by certain motives and enables specific emotions, for example
the drive for achievement, the motive of freedom, or the pursuit of
individual excellence. Likewise, anger, anxiety, relaxation and pleasure
are emotions that come from particular states—or a specific
combination of states.
Knowing what states are typically more dominant in yourself and what
domains are more prominent at any given time empowers you to get a
better handle on your motives, your emotions and how you can dramatically
change your behavior to better suit a situation. These personal insights
and a developed skill-set around them greatly benefit your ability
to lead, perform, influence change, and contribute to teams.